Some fruits led to finding Fruitfly. Surprisingly, fresh ones.*
In the early 2000s, design was the final layer for businesses — for communication, marketing and brand image. Over two decades, the industry now looks at design as a tool for refining business concepts. I have been part of the former years, seen businesses fail because of less investment of design in crafting a value proposition and more in the facade of the idea. Some of the work triumphed and some didn't. But all of this experience helped me see the power of using design as a business advantage, a competitive edge and the ability to invest in systems that make an Org stand out in the long run. Here's a quick bullet list of the flashback for context.
- Business as usual has been a response to World War II in context of stabilising economies. Defining how we consume goods and the economy rotates for good health of indices.
- Business, now is a transaction of emotional tapping. Keeping stock of that exchange and a handy list of search engine pages for alternate choices.
- Business is now beyond commodities.
- Business unusual is how we want to think, and almost each one has an opportunity to go beyond.
- Fruitfly is a good partner to those who see more to a business, find meaning in products and prefer humane-centred over human-centred.**
Meet Fruitfly Design.
We question the role of a designer in making a business and the life around it. Can they make workflows, business strategy roadmaps, craft a business-being (like a human-being) or create something from nothing? While we ask these questions, we answer them through services that cater to various aspects of a business.
A miniature studio with a magnified scope. We make workflows for Orgs, tailor-made to their goals. We = Fruitfly + Org's Teams.
And this is our Business Focus.
- Design & Strategic Thinking (Analytical Approach)
- Making 'Design' a Culture for Orgs (Inspiring Design Culture)
- Crafting workflows for better customer experience delivery (Total Experience Delivery)
Let's make intentional decisions and make a business feel like a dynamic workflow that talks, listens and improves its quality as it grows.
In case, it interests you, here's why we are called Fruitfly Design.
*Fruit flies breed on overripe fruits.
**We apply user-centric approach but design with a systems lens to see the bigger picture and the parts that come together.
